What exactly do you do?

Graphic design isn’t a suite of Adobe products. And it isn’t hidden someplace in my MacBook Pro, on any hard drive, or in DropBox. If you want to see graphic design — just look around. It’s in the way objects fit together — and not necessarily the perfectly positioned ones. It is the tension and balance and pure emptiness between shapes that makes us become interested in whatever ‘that’ is.

We as designers are able to see and sense that push-and-pull easier than others. We combine completely distinct objects into proportion creating a harmony of parts. But there are many designers who fail to see this.

As much as I want to believe that anything in this world can be taught, I am convinced that there are those who have a natural ability to see the world in this manner and others who pretend to see it.

My portfolio is presented here for you to make that same judgement upon me. Charlatan or genuine. Here I am.

— Craig Hall