Northeast Georgia Medical Center
Billboard and Display Ad Campaign Concepts

Marketing representatives from the Northeast Georgia Medical Center approached me to design two concepts for an upcoming campaign. The hospital had recently been recognized as the top-rated facility in the state. To promote this ranking, billboards and matching display advertisements were needed. My goal was to create two distinct concepts, while keeping the message focused squarely on the hospital’s acknowledgement. The first design placed the spotlight on the campus itself. Ten years of planning and community input had resulted in an energy-efficient, environmentally-friendly and cutting-edge facility which had contributed largely to their number one ranking. At the heart of the second concept was the human element — the quality of medical care, the outcomes of that care and overall patient satisfaction.