Northside Radiology
Interventional Treatment Collateral

I have worked with Northside Radiology for several years on various marketing and professional meeting design projects. One job in particular that stands out is the collateral for UFE — or Uterine Fibroid Embolization. This piece required a feminine design and an attention towards making the content relatable to women of all ethnic groups. I started by combining a simple profile silhouette with a spiral nautilus pattern — symbolizing the renewal of the body and of moving forward in life. The design was applied to a brochure, business card and presentation folder.