ShelfGenie®
Product Catalog

ShelfGenie® is a company that produces innovative shelf and drawer organizer systems. These systems are custom-made to the specifics of each particular home installation. For this project, ShelfGenie wanted to create a magazine-style catalog that emphasized the features of their products. The magazine was broken down into sections for the kitchen, pantry and bath spaces. My job included not only the design of the book, but the photography as well. The entire product line was installed in a model home and then shot over the course of 3 days. The final printed magazines were distributed to franchisees across the country to use as a sales tool. After the presentation was complete, the magazine was left behind for the customer to review - further reinforcing the sale.